I Am Playr Play

To read Develop’s collection of Unity Focus articles, go here Footballing lifestyle game I Am PlayR was launched on Facebook back in October, and already boasts an impressive 412,000 monthly. Download the latest version of I AM PLAYR for Android. Use your fingers to shoot the soccer ball straight into the goal.

I Am Playr was a first personassociation football video game with social network elements. It was available on the social–networking website Facebook. Jointly developed by We R Interactive and Big Balls Productions, the gamer plays as a professional footballer in a first-person perspective taking in events both on and off the football pitch that featured full motion video cutscenes.

Gameplay[edit]

The main gameplay is in first-person, with the player deciding the actions of the character on and off the football pitch who plays for the fictional football team 'River Park F.C.'.^[1][2] In-match gameplay consists of scrolling text before switching to the first-person perspective as the player character gets chances on goal.^[3] Between games there is the opportunity to gain match fitness points by completing training exercises.^[4]

The season starts with the player character signing for River Park F.C., before moving on to the training ground to practise shooting skills. The in-game football show 'Goal Mouth' also appears from time to time with Lee Dixon and Andy Townsend appearing as pundits. Virtual in-game items can improve the performance of the main character, in particular the three main statistics of accuracy, power and curl.^[5]

Revenue is generated by players purchasing equipment in the game, and from brand sponsorship.^[1] Several professional footballers make a cameo appearance in the game, including former Manchester UnitedstrikerTeddy Sheringham,^[6]Tottenham Hotspur's Aaron Lennon and Arsenal's Theo Walcott.^[4] In December new features were added including free kick practice with Gary McAllister and appearances from Mark Noble. In 2016 the game had been deleted.

Development[edit]

We R Interactive was originally backed by film producer Eric Fellner of Working Title Films and Fru Hazlitt of ITV.^[2]I Am Playr was revealed for the first time in November 2010, being billed as 'the first–ever point–of–view football game'.^[2] It is the company's first product.^[7]

We R Interactive worked together with the film company Big Balls Productions and Boss Reece for the interactive video elements of the game,^[8] the beta version of which took nine months to design and build.^[3] Co-founder of We R Interactive, Dave Rose said of the video elements, 'Film gives us the ability to build characters and bring a more visceral feel to the interactive experience'.^[8] During the closed beta, initial sponsors were found in the forms of Nike, Inc. and Red Bull,^[9] with Ginsters also being in-game sponsors on the fictional football team's kit, even though they sponsor Plymouth Argyle's shirts in real life.^[10][11]Alfa Romeo were added as an additional sponsor in May 2011, with their branding featured in in-game matches on sponsorship boards, and the Alfa Romeo MiTo being featured as a new gaming element.^[12] Bookies Betfred were also involved allowing players to bet on Premier League matches, and money won from bets was added to the player's cash.

In May 2011 a series of investors put a collective £3.1 ($5) million, including former England international footballer Lee Dixon.^[12] Dixon had also been added to the game's storylines, where he said of his role, 'I’m excited to be adding my own real-life football experience – both on and off the pitch – to the game’s storylines.'^[11]

An affiliate marketing scheme has been created called 'I Am Scout', where football bloggers and sites can sign up to access promotional items and content. A logging system of recording the goals scored by players signed up through those sites had entered the 'scouts' in a leaderboard with the winner going on a trip to watch Real Madrid play.^[13]

Reception[edit]

Reviewing the beta version in April 2011, Chris Derrer of PopFodder.com described I Am Playr as 'horrendously addictive' and closed the review by recommending players to 'Play it, love it, obsess over it. We have.'^[4] However Alexander Bevier of Joystick Division had concerns about the novelty of the full motion video 'wear[ing] thin'.^[14]

References[edit]

1. ^ ^abGarside, Juliette (13 May 2011). 'British rival to FarmVille maker gains more high-profile investors'. The Guardian. London.
2. ^ ^abcKumar, Nikhil (22 November 2010). 'Small Talk: Madagascar Oilgets set to bring its island story to AIM'. The Independent. London.
3. ^ ^abChula, Jesse (11 April 2011). 'I AM PLAYR: A New Chapter In Interactive Soccer Games'. EPL Talk.
4. ^ ^abcDerrer, Chris (25 April 2011). 'Review: I AM PLAYR'. PopFodder.com. Archived from the original on 30 June 2011.
5. ^'I Am Playr: Football from a new Perspective'. Sunday Sidelines. 17 May 2011.^{[permanent dead link]}
6. ^'I AM PLAYR kicks off in January'. Gamergeddon. 9 December 2010.
7. ^'David Rose'. The Guardian. London. 11 February 2011. Retrieved 30 May 2011.
8. ^ ^ab'I Am Playr / Immersive Football Game'. Contagious. 23 November 2010. Archived from the original on 6 October 2011.
9. ^Restarick, Michael (14 March 2011). 'Preview: I AM PLAYR'. Soccer Gaming. Archived from the original on 2011-05-17. Retrieved 2011-05-30.
10. ^'Ginsters takes up shirt sponsorship opportunity for I Am Playr game'. The Drum. 10 January 2011.
11. ^ ^ab'Lee Dixon snapped up for I AM PLAYR game'. The Drum. 23 May 2011.
12. ^ ^abFarey-Jones, Danieletitle=Alfa Romeo to be I Am Playr's car of choice (27 May 2011). MediaWeekhttp://www.mediaweek.co.uk/news/bulletin/mediapm/article/1072194/?DCMP=EMC-MediaPMBulletin.Missing or empty title= (help)
13. ^'We R Interactive launches affiliate campaign for I Am Playr'. UTalk Marketing. 9 May 2011. Archived from the original on 24 July 2011. Retrieved 30 May 2011.
14. ^Bevier, Alexander (2 December 2010). 'I Am Playr Offers First-Person Soccer'. Joystick Division.

External links[edit]

I Am Playr was a first personassociation football video game with social network elements. It was available on the social–networking website Facebook. Jointly developed by We R Interactive and Big Balls Productions, the gamer plays as a professional footballer in a first-person perspective taking in events both on and off the football pitch that featured full motion video cutscenes.

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Gameplay[edit]

The main gameplay is in first-person, with the player deciding the actions of the character on and off the football pitch who plays for the fictional football team 'River Park F.C.'.^[1][2] In-match gameplay consists of scrolling text before switching to the first-person perspective as the player character gets chances on goal.^[3] Between games there is the opportunity to gain match fitness points by completing training exercises.^[4]

The season starts with the player character signing for River Park F.C., before moving on to the training ground to practise shooting skills. The in-game football show 'Goal Mouth' also appears from time to time with Lee Dixon and Andy Townsend appearing as pundits. Virtual in-game items can improve the performance of the main character, in particular the three main statistics of accuracy, power and curl.^[5]

Revenue is generated by players purchasing equipment in the game, and from brand sponsorship.^[1] Several professional footballers make a cameo appearance in the game, including former Manchester UnitedstrikerTeddy Sheringham,^[6]Tottenham Hotspur's Aaron Lennon and Arsenal's Theo Walcott.^[4] In December new features were added including free kick practice with Gary McAllister and appearances from Mark Noble. In 2016 the game had been deleted.

Development[edit]

We R Interactive was originally backed by film producer Eric Fellner of Working Title Films and Fru Hazlitt of ITV.^[2]I Am Playr was revealed for the first time in November 2010, being billed as 'the first–ever point–of–view football game'.^[2] It is the company's first product.^[7]

We R Interactive worked together with the film company Big Balls Productions and Boss Reece for the interactive video elements of the game,^[8] the beta version of which took nine months to design and build.^[3] Co-founder of We R Interactive, Dave Rose said of the video elements, 'Film gives us the ability to build characters and bring a more visceral feel to the interactive experience'.^[8] During the closed beta, initial sponsors were found in the forms of Nike, Inc. and Red Bull,^[9] with Ginsters also being in-game sponsors on the fictional football team's kit, even though they sponsor Plymouth Argyle's shirts in real life.^[10][11]Alfa Romeo were added as an additional sponsor in May 2011, with their branding featured in in-game matches on sponsorship boards, and the Alfa Romeo MiTo being featured as a new gaming element.^[12] Bookies Betfred were also involved allowing players to bet on Premier League matches, and money won from bets was added to the player's cash.

In May 2011 a series of investors put a collective £3.1 ($5) million, including former England international footballer Lee Dixon.^[12] Dixon had also been added to the game's storylines, where he said of his role, 'I’m excited to be adding my own real-life football experience – both on and off the pitch – to the game’s storylines.'^[11]

An affiliate marketing scheme has been created called 'I Am Scout', where football bloggers and sites can sign up to access promotional items and content. A logging system of recording the goals scored by players signed up through those sites had entered the 'scouts' in a leaderboard with the winner going on a trip to watch Real Madrid play.^[13]

Reception[edit]

Reviewing the beta version in April 2011, Chris Derrer of PopFodder.com described I Am Playr as 'horrendously addictive' and closed the review by recommending players to 'Play it, love it, obsess over it. We have.'^[4] However Alexander Bevier of Joystick Division had concerns about the novelty of the full motion video 'wear[ing] thin'.^[14]

References[edit]

1. ^ ^abGarside, Juliette (13 May 2011). 'British rival to FarmVille maker gains more high-profile investors'. The Guardian. London.
2. ^ ^abcKumar, Nikhil (22 November 2010). 'Small Talk: Madagascar Oilgets set to bring its island story to AIM'. The Independent. London.
3. ^ ^abChula, Jesse (11 April 2011). 'I AM PLAYR: A New Chapter In Interactive Soccer Games'. EPL Talk.
4. ^ ^abcDerrer, Chris (25 April 2011). 'Review: I AM PLAYR'. PopFodder.com. Archived from the original on 30 June 2011.
5. ^'I Am Playr: Football from a new Perspective'. Sunday Sidelines. 17 May 2011.^{[permanent dead link]}
6. ^'I AM PLAYR kicks off in January'. Gamergeddon. 9 December 2010.
7. ^'David Rose'. The Guardian. London. 11 February 2011. Retrieved 30 May 2011.
8. ^ ^ab'I Am Playr / Immersive Football Game'. Contagious. 23 November 2010. Archived from the original on 6 October 2011.
9. ^Restarick, Michael (14 March 2011). 'Preview: I AM PLAYR'. Soccer Gaming. Archived from the original on 2011-05-17. Retrieved 2011-05-30.
10. ^'Ginsters takes up shirt sponsorship opportunity for I Am Playr game'. The Drum. 10 January 2011.
11. ^ ^ab'Lee Dixon snapped up for I AM PLAYR game'. The Drum. 23 May 2011.
12. ^ ^abFarey-Jones, Danieletitle=Alfa Romeo to be I Am Playr's car of choice (27 May 2011). MediaWeekhttp://www.mediaweek.co.uk/news/bulletin/mediapm/article/1072194/?DCMP=EMC-MediaPMBulletin.Missing or empty title= (help)
13. ^'We R Interactive launches affiliate campaign for I Am Playr'. UTalk Marketing. 9 May 2011. Archived from the original on 24 July 2011. Retrieved 30 May 2011.
14. ^Bevier, Alexander (2 December 2010). 'I Am Playr Offers First-Person Soccer'. Joystick Division.

External links[edit]